Fun Changes Behavior for the Better

by Nat Couropmitree on March 30, 2010

Having fun has it’s benefits.

According to this simple experiment, individuals in Stockholm found that by making it fun to take the stairs, 66% more people choose to take the stairs versus the escalator.

See how they made it more fun in this video.

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{ 1 comment… read it below or add one }

Roger K. Allen April 22, 2010 at 7:43 am

Well, that’s a very good experiment :)

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